【IP設計秘笈】 爆! 噗噗星人來襲

107天前發布

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騰訊ISUX 原創,如需商業用途或轉載請與騰訊ISUX聯系,謝謝配合。

It is ultra experience

Brand Design Story of PUPU ALIENS


2020.6.6 正值PUPU噗噗兩周歲,我們揭開PUPU面紗,空降PUPU星球的其他物種,正式發布噗噗星人家族,同時展示我們的IP角色設計秘笈。最后文末會獻上PUPU兩周歲的禮品福利,愿噗噗星人茁壯成長!




品牌介紹 About Brand

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PUPU ALIENS (噗噗星人) 是騰訊QQ企鵝IP聯盟延伸的全新角色形象,由ISUX全力打造。PUPU ALIENS由企鵝PUPU (噗噗)、火龍DINOO (呆奴)、飛豚BOBO (波波)、金雞CICI (吸吸) 和金蛋EE (依依)等性格各異、各懷絕技的形象組成。PUPU ALIENS通過引領潮流的設計,旨在打造年輕受眾喜愛的IP形象,并牽手聯名眾多知名品牌,突顯無限探索的創新精神。


PUPU ALIENS is a new character image which is extended by QQ penguin IP alliance and created by ISUX. It consists of penguin PUPU, dinosaur DINOO, globefish BOBO, chicken CICI and egg EE, they have different personalities and unique skills. PUPU ALIENS’s purpose is to create the IP image which is loved by young people through the trendy design, it also cooperates with many famous brands to emphasize the creative spirit of unlimited exploration.



品牌故事 Brand Story

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浩瀚宇宙中,有一枚PUPU星球。傳說中擁有神奇力量的噗噗星人就生活在這里,外星企鵝PUPU是星球的王族,群居的他們機靈睿智,當遇見匹配的音頻時,就會變身彩虹鵝,擁有超強戰斗力。星球上更有趣的是還生活著其他各種物種,噴火搗蛋龍呆奴、金雞吸吸、金蛋依依,飛行毒豚波波等等,他們各自都有自己的獨門絕技,與噗噗群饒有生趣的生活在一起。噗噗星人擁有高科技,他們坐著光速太空船,為追求美好的幻境,穿梭在浩瀚的宇宙中。直到有一天,他們發現了地球,奇遇開始了!


In a far, far away galaxy, there’s a PUPU planet. PUPU Aliens lives here, they have magical power in the legend . Aliens penguin PUPU is the master of the planet. They are smart and intelligent, their body will turn into rainbow color with super fighting power when they hear a beautiful voice. What's more interesting on the planet is that there are many other species living on it, such as penguin PUPU, dinosaur DINOO, globefish BOBO, chicken CICI and egg EE, they all have their own unique skills and live with PUPU groups .PUPU Aliens has high-tech ,they ride on their space craft to find the wonderful things around the universe. One day, when they explored the earth fantasy travel is begin…






關鍵詞 Keywords

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設計理念 Design Concept

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使用字母A與星球的結合,傳達出科幻、外星、萌酷的品牌調性。


We used the combination of letter A and planet to convey the brand tone of science fiction, alien and cute.



標志基礎規范 Basic Logo






噗噗是一群活躍的太空鵝,他們機靈搞怪,喜歡群居,當發現美麗的聲音時會變成彩虹鵝,擁有超能力。


PUPU is a lively group of space penguin, they are smart, quirky and like to living in groups. They have superpower and their bodies will turn into rainbow colors when they find a beautiful voice.



呆奴是一只情緒波動很大的恐龍,力大無比,情緒高昂的時候會突然噴大火,情緒低落時會噴出冰鎮。


DINOO is a dinosaur who has mood swings and great strength, he will spurt flame suddenly when he is in high spirits and will spurt ice when he is in low spirits.



波波是會飛的太空河豚。武裝時,身體會變成紫紅色的帶刺圓球,奇毒無比。


BOBO is a space globefish who can fly. When she is armed, her body will turn into thorn ball with purplish red which is extremely poisonous.



吸吸是一只對時尚很敏感的太空雞,對星球上的金礦石特別熱衷,一旦汲取金石,便會產下金蛋EE。


CICI is a space chick who is keen on fashion and particularly interested in gold mine on planet, She will lay golden eggs once she absorbs gold mine.




依依是嬌小的金蛋,雖小但堅如磐石,有子彈般的沖擊力。他們去哪總是跟隨著依偎著CICI。


EE is a golden egg who is petite, even he is small, he is as firm as a rock. He always follow CICI and lean close to her wherever he goes.



還有更多的噗噗星人陸續出現哦......

More other PUPU Aliens are coming…





我們嘗試設計與PUPU有相似風格的新角色,這樣PUPU可以很好地與其他角色相協調。首先,我們總結提取PUPU代表性的特征,比如簡單而可愛的外形,獨一無二的嘴唇形狀,矮小而圓潤的身體,短短的手和腳。新的角色在設計時會保留這些特征。


We tried to design the new characters in a similar style to PUPU so that PUPU and the other characters can harmonize well together. First, we organized some of the representative characteristics of PUPU such as simple and cute looking, unique shaped lips, chunky and rounded body, short arms and legs. The new characters were designed maintaining these characteristics.



Idea 1 方案1

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我們測試了兩個方案。第一個方案是改變PUPU的形狀,并增加一些特征。在保留PUPU代表性特征的同時,我們賦予新PUPU一個稍微不同的特征,比如使它變高、變胖或者變得可愛。這樣即使有不同的形狀,它們也可以看作是一個家族的角色。


We tested two ideas when designing the new characters. First idea was to make a variation shapes of PUPU, adding some characteristics on it. We gave the new PUPUs a slightly different features such as making it tall, fat or cute while maintaining the representative characteristics of PUPU. So even though they have different shapes, they could be seen as a family character.




Idea 2 方案2

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第二個方案是創造一個新的動物角色。為保持PUPU的視覺特征,我們將同樣的眼睛和嘴巴應用到其他不同的角色上。此外我們還保持PUPU ALIENS是外星生物的概念,研究了多種不同種類的動物。


The second idea was to create a new animal character. In order to maintain the visual characteristics of PUPU, we applied the same eyes and mouth shape to the other various animal characters. In addition, we studied many kinds of animals of various species, maintaining the concept that 'PUPU ALIENS are life from the universe'.



我們認為第二個方案比第一個更有趣且更有吸引力。在各種各樣的動物之中,我們選擇恐龍、小雞、雞蛋和河豚,因為它們的外形看起來與PUPU相像。與此同時,我們認為可以為這些動物角色的結合創造一個有趣的故事。在更為細致地優化它們的外形后,新的角色Dinoo, CiCi, EE, BoBo就這樣誕生了。


We thought the second idea seemed more interesting and attractive than the first idea. And among the various animals, we have chosen dinosaurs, chick, egg, and blowfish characters because of their simple and cute shape just like PUPU. Also we thought we could create an interesting story with this combination of animal characters. We developed their forms in more detail and new characters DINOO, CICI, EE, BOBO were born.





Character Proportion  角色比例

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我們把PUPU作為PUPU星人中最大且最為主要的角色,其他的則設計得相對小一些,定位為PUPU的可愛小朋友。


We kept PUPU the largest among the aliens as a main character, and the others are designed relatively small to position them as cute little friends of PUPU.



6 Views 6視圖

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也為3D建模規劃了6視圖。新的角色就像PUPU一樣,有一個圓圓的,各個方向都是平滑曲線的形狀。


We also organized 6-view shapes. The new characters have a rounded shape with a smooth curve in all direction just like PUPU.





Character Basic Shape 基本形狀

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基于最終形狀,我們把角色設計成stroke version, non-stroke version, 1 degree version, reversed 1 degree version幾種類型。這些類型可以根據不同的設計情況使用。


Based on the final form, we designed the characters in several types; stroke version, non-stroke version, 1 degree version, reversed 1 degree version.? These types can be used according to the circumstances of various designs. 







印刷、3D渲染、玩具手辦…考慮所有可能的應用場景 ,我們尋找最為合適的顏色,試著找出當所有角色放在一起時最佳的顏色組合。


We looked for the most appropriate colors considering all the possible cases of applications; in the case of printing, the rendered 3D image, and the colors applied to the products like toys figures. We tried to find the best combination of colors when all the characters were gathered together.? 


同時也定義每個角色的最佳背景色。這些背景色不僅要非常適合每個角色,當與其他角色一起使用時,還要非常地和諧。由于有些場景會用到沒有黑色輪廓的角色,還需要選擇一種與角色有足夠對比度的背景色。出于這些原因,我們小心翼翼地把最佳背景色找了出來。


The background colors that best suits each character were also defined. Not only did it fit well with each character, but also found it harmonized when they were used together. It is necessary to select a background color that is sufficiently contrasted with the character since there are some occasions when we apply the characters without the black outlines. We looked for the best background colors with care for such reasons.





在設計新角色時,我們還制作了圖形庫,以便將來可以應用到各種各樣的作品中。基于最終的角色形狀,我們畫了很多有用的可以展示角色性格的動作,還為每個角色設計了面部表情。


When we designed these new characters, we also made a graphic library to apply it on various kinds of works in the future. Based on the final character shapes, we drew many useful poses which shows the character’s personality. We also designed facial expressions of each characters in a rounded shapes. 


矮矮胖胖的身材和短手短腳使PUPU ALIENS看起來很可愛,但在表達不同姿勢和情緒時會造成一些困難。盡管有這些缺點,我們依然嘗試設計各種類型的圖形,努力共鳴PUPU ALIENS的每一個特征。


PUPU ALIENS have chunky body with very short arms and feet which make them look cute but causes some difficulties when expressing various gestures and emotions. Despite these shortcomings, we tried to design various types of graphics trying to empathize each characteristics of PUPU ALIENS.



Group pose 組姿勢

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Individual pose 個人姿勢

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Facial expression 面部表情

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Wallpapers 壁紙

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從平面到立體需要一些想象力,因為我們還要考慮在平面中看不到的部分。


Making the characters from 2D to 3D required some imagination because we also needed to consider the parts which was invisible in 2D. 



Face ratio 面部比例

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由于其他角色的尺寸比PUPU小,我們對它們眼睛和嘴唇的比例進行了優化。眼睛之間的距離比PUPU更近,嘴唇也更大。


The ratio of eyes and lips were optimized for each characters since the other characters were in smaller size compared to PUPU. The distance between the eyes got closer than PUPU and the size of the lips were applied bigger.



3D shape detail 3D外形細節

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基于PUPU ALINES的基本3D形狀,我們設置了可以使角色移動的結構,并為每個角色制作了動作向導。


Based on the basic 3D shapes of PUPU ALIENS, we have set-up the structure for characters to move and also made an action guide for each characters.




Set up 設置

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首先,我們需要建立基本的結構。當使角色移動時,考慮在建模過程中未出現的問題可能會出現是很重要的,必須在不改變角色基本模型的情況下解決問題。


First, we needed to build up the basic structure. It is important to consider the problems that did not found during modeling process may occur when we make the characters move. In this situation, it is necessary to figure out the problems without changing the basic modeling of the characters.



比如,CICI的翅膀被設計成展開和不展開兩種類型。這種情況下,我們使用混合形狀的功能,所以無需更改CICI的基本模型。


For example, the wings of CICI were designed in two types of modeling, unfolded and folded versions. In this case, we used the blend shape function so the basic modelings of CICI will not need to change.



Action Guide 動作向導

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在完成角色移動的所有設置后,制作各種姿勢和簡單的動畫來表達角色的個性。當出現問題時,我們需要回到設置階段并在制作動畫時再次修改。


After all the set-up progress is done for the character movement, various postures and simple animations were made which express the personality of each characters. When problem occurs, we need to go back to the set-up stage and modify again when making the animations.






通過設計這些PUPU ALIENS 3D表情包,我們希望用戶可以更容易且更加清晰地認識我們的新角色。這項工作的主要目的是設計在日常生活中可以使用的表情包,以便人們可以自然而然地認出PUPU ALIENS并對其更有熟悉感。


By designing this PUPU ALIENS 3D stickers, we wanted the users to recognize our new characters more easy and clear. The main purpose of this work is to design stickers that can be used in everyday life so people can naturally recognize the image of the PUPU ALIENS and feel more familiar to it.





Set up & Ideation 設定&構思

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PUPU的這些新朋友也是擁有不同特征的外星人。在規劃階段,我們選擇可以突出角色特征的表情,包括最常用的表情,以便它們可以很容易地被使用。 


These new friends of PUPU are also aliens with different characteristics. In the planning stage, the expressions that can emphasize the characteristics of each character were selected for the stickers and we also included the most often used expressions so the stickers can be easily used. 



每個角色的特征都被用在表情包里。DINOO的噴火表示生氣,EE的能量滿滿表示加油,CICI的活潑頑皮表示大笑,BOBO感到驚訝時身體會變大則被應用到”WOW”中。


The characteristic of each characters were expressed in the stickers. DINOO’s characteristic of emitting fire were made in to an angry sticker and EE, who is full of energy was expressed in a ‘cheer up’ sticker. CICI’s playful and active personality was express as a laughing sticker and BOBO was applied to ‘WOW' sticker utilizing the characteristics of growing body when he was surprised. 



為使所有角色都能平等在出現在表情包中,制作開始就劃分了每個角色出現的次數。首先,設計單個和全員版本,或分成兩到三個以保持平衡。由于PUPU ALIENS包含多種顏色,需要結合每個角色、每個角色的背景色以及輔助元素的顏色來安排圖形色調。 


In order to make all characters appear on stickers equally, the number of appearances of each character was divided at the beginning of production. First of all, one sticker emphasizing the characteristics of characters were designed for each and group version with all or 2-3 characters were divided to make a balance. Since PUPU ALIENS are consist of various colors, the graphic tone needed to be organized considering the combination of each characters and the background colors and also the colors of auxiliary elements.




Idea sketch 草圖構思

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選擇好主題后,設計16種草圖和草稿動畫。制作3D表情包時,開始實際動畫的過程中,2D草稿動畫能成為精確的向導。你可以評估如何才能在有限的表情包框架內將主題表達出來。


After we selected the themes, 16 kinds of sketches and draft animations were designed. When making 3D stickers, 2D sketch animation work becomes an accurate guidance before starting the actual animation process. You can estimate how you can express the theme on the stickers in a limited frame.





3D Animation 3D動畫

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基于2D草圖動畫,制作了角色的3D動畫。 在在線表情包的情況下,所有表情必須在24-40幀之間。這是一個非常短的時間(1-1.5秒),很難在角色上表達各種動作。所以表情包要清晰簡單而又準確地表達主題。


Based on 2D sketch animation, 3D animation of characters were made. In case of these online stickers, all expressions must be made between 24 - 40 frames. It is a very short time (1 - 1.5 sec.), so it is difficult to express various movements on the character. So the animation of the sticker should be clear and simple expressing the theme precisely. 





2D FX Effect 2D特效

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PUPU ALIENS之中,DINOO生氣的時候會噴火,所以我們嘗試了幾種噴火效果。我們用2D特效來設計火焰,它與我們的簡單的3D角色很相配。


Among the PUPU ALIENS, DINOO has a skill to emit fire when he is angry so we tried some fire effect. The fire was designed with 2D FX effect that matches well with the our simple 3D style character.




Final Design 最終設計

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通過3D表情包的方式,我們希望PUPU ALIENS這四個獨特新角色的特征可以被含蓄地傳達出來。另外,我們相信,在日常生活中使用這些表情包,用戶會對PUPU ALIENS圖像產生深刻的印記 ,PUPU ALIENS也會被許多人視為生動活潑的角色 。


We hope that each of these four unique new characters' characteristics can be implicitly conveyed through PUPU ALIENS 3D stickers. Also, we believe that the sticker used in everyday life will gradually imprint the PUPU ALIENS' image on users and be recognized by many people as lively characters.





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文章來自公眾號:

騰訊ISUX 

 (https://isux.tencent.com/articles/QQ-splash)


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