Brand Design Story of PUPU ALIENS
品牌介紹 About Brand
PUPU ALIENS (噗噗星人) 是騰訊QQ企鵝IP聯盟延伸的全新角色形象，由ISUX全力打造。PUPU ALIENS由企鵝PUPU (噗噗)、火龍DINOO (呆奴)、飛豚BOBO (波波)、金雞CICI (吸吸) 和金蛋EE (依依)等性格各異、各懷絕技的形象組成。PUPU ALIENS通過引領潮流的設計，旨在打造年輕受眾喜愛的IP形象，并牽手聯名眾多知名品牌，突顯無限探索的創新精神。
PUPU ALIENS is a new character image which is extended by QQ penguin IP alliance and created by ISUX. It consists of penguin PUPU, dinosaur DINOO, globefish BOBO, chicken CICI and egg EE, they have different personalities and unique skills. PUPU ALIENS’s purpose is to create the IP image which is loved by young people through the trendy design, it also cooperates with many famous brands to emphasize the creative spirit of unlimited exploration.
品牌故事 Brand Story
In a far, far away galaxy, there’s a PUPU planet. PUPU Aliens lives here, they have magical power in the legend . Aliens penguin PUPU is the master of the planet. They are smart and intelligent, their body will turn into rainbow color with super fighting power when they hear a beautiful voice. What's more interesting on the planet is that there are many other species living on it, such as penguin PUPU, dinosaur DINOO, globefish BOBO, chicken CICI and egg EE, they all have their own unique skills and live with PUPU groups .PUPU Aliens has high-tech ,they ride on their space craft to find the wonderful things around the universe. One day, when they explored the earth fantasy travel is begin…
設計理念 Design Concept
We used the combination of letter A and planet to convey the brand tone of science fiction, alien and cute.
標志基礎規范 Basic Logo
PUPU is a lively group of space penguin, they are smart, quirky and like to living in groups. They have superpower and their bodies will turn into rainbow colors when they find a beautiful voice.
DINOO is a dinosaur who has mood swings and great strength, he will spurt flame suddenly when he is in high spirits and will spurt ice when he is in low spirits.
BOBO is a space globefish who can fly. When she is armed, her body will turn into thorn ball with purplish red which is extremely poisonous.
CICI is a space chick who is keen on fashion and particularly interested in gold mine on planet, She will lay golden eggs once she absorbs gold mine.
EE is a golden egg who is petite, even he is small, he is as firm as a rock. He always follow CICI and lean close to her wherever he goes.
More other PUPU Aliens are coming…
We tried to design the new characters in a similar style to PUPU so that PUPU and the other characters can harmonize well together. First, we organized some of the representative characteristics of PUPU such as simple and cute looking, unique shaped lips, chunky and rounded body, short arms and legs. The new characters were designed maintaining these characteristics.
Idea 1 方案1
We tested two ideas when designing the new characters. First idea was to make a variation shapes of PUPU, adding some characteristics on it. We gave the new PUPUs a slightly different features such as making it tall, fat or cute while maintaining the representative characteristics of PUPU. So even though they have different shapes, they could be seen as a family character.
Idea 2 方案2
The second idea was to create a new animal character. In order to maintain the visual characteristics of PUPU, we applied the same eyes and mouth shape to the other various animal characters. In addition, we studied many kinds of animals of various species, maintaining the concept that 'PUPU ALIENS are life from the universe'.
我們認為第二個方案比第一個更有趣且更有吸引力。在各種各樣的動物之中，我們選擇恐龍、小雞、雞蛋和河豚，因為它們的外形看起來與PUPU相像。與此同時，我們認為可以為這些動物角色的結合創造一個有趣的故事。在更為細致地優化它們的外形后，新的角色Dinoo, CiCi, EE, BoBo就這樣誕生了。
We thought the second idea seemed more interesting and attractive than the first idea. And among the various animals, we have chosen dinosaurs, chick, egg, and blowfish characters because of their simple and cute shape just like PUPU. Also we thought we could create an interesting story with this combination of animal characters. We developed their forms in more detail and new characters DINOO, CICI, EE, BOBO were born.
Character Proportion 角色比例
We kept PUPU the largest among the aliens as a main character, and the others are designed relatively small to position them as cute little friends of PUPU.
6 Views 6視圖
We also organized 6-view shapes. The new characters have a rounded shape with a smooth curve in all direction just like PUPU.
Character Basic Shape 基本形狀
基于最終形狀，我們把角色設計成stroke version, non-stroke version, 1 degree version, reversed 1 degree version幾種類型。這些類型可以根據不同的設計情況使用。
Based on the final form, we designed the characters in several types; stroke version, non-stroke version, 1 degree version, reversed 1 degree version.? These types can be used according to the circumstances of various designs.
We looked for the most appropriate colors considering all the possible cases of applications; in the case of printing, the rendered 3D image, and the colors applied to the products like toys figures. We tried to find the best combination of colors when all the characters were gathered together.?
The background colors that best suits each character were also defined. Not only did it fit well with each character, but also found it harmonized when they were used together. It is necessary to select a background color that is sufficiently contrasted with the character since there are some occasions when we apply the characters without the black outlines. We looked for the best background colors with care for such reasons.
When we designed these new characters, we also made a graphic library to apply it on various kinds of works in the future. Based on the final character shapes, we drew many useful poses which shows the character’s personality. We also designed facial expressions of each characters in a rounded shapes.
矮矮胖胖的身材和短手短腳使PUPU ALIENS看起來很可愛，但在表達不同姿勢和情緒時會造成一些困難。盡管有這些缺點，我們依然嘗試設計各種類型的圖形，努力共鳴PUPU ALIENS的每一個特征。
PUPU ALIENS have chunky body with very short arms and feet which make them look cute but causes some difficulties when expressing various gestures and emotions. Despite these shortcomings, we tried to design various types of graphics trying to empathize each characteristics of PUPU ALIENS.
Group pose 組姿勢
Individual pose 個人姿勢
Facial expression 面部表情
Making the characters from 2D to 3D required some imagination because we also needed to consider the parts which was invisible in 2D.
Face ratio 面部比例
The ratio of eyes and lips were optimized for each characters since the other characters were in smaller size compared to PUPU. The distance between the eyes got closer than PUPU and the size of the lips were applied bigger.
3D shape detail 3D外形細節
Based on the basic 3D shapes of PUPU ALIENS, we have set-up the structure for characters to move and also made an action guide for each characters.
Set up 設置
First, we needed to build up the basic structure. It is important to consider the problems that did not found during modeling process may occur when we make the characters move. In this situation, it is necessary to figure out the problems without changing the basic modeling of the characters.
For example, the wings of CICI were designed in two types of modeling, unfolded and folded versions. In this case, we used the blend shape function so the basic modelings of CICI will not need to change.
Action Guide 動作向導
After all the set-up progress is done for the character movement, various postures and simple animations were made which express the personality of each characters. When problem occurs, we need to go back to the set-up stage and modify again when making the animations.
通過設計這些PUPU ALIENS 3D表情包，我們希望用戶可以更容易且更加清晰地認識我們的新角色。這項工作的主要目的是設計在日常生活中可以使用的表情包，以便人們可以自然而然地認出PUPU ALIENS并對其更有熟悉感。
By designing this PUPU ALIENS 3D stickers, we wanted the users to recognize our new characters more easy and clear. The main purpose of this work is to design stickers that can be used in everyday life so people can naturally recognize the image of the PUPU ALIENS and feel more familiar to it.
Set up & Ideation 設定&構思
These new friends of PUPU are also aliens with different characteristics. In the planning stage, the expressions that can emphasize the characteristics of each character were selected for the stickers and we also included the most often used expressions so the stickers can be easily used.
The characteristic of each characters were expressed in the stickers. DINOO’s characteristic of emitting fire were made in to an angry sticker and EE, who is full of energy was expressed in a ‘cheer up’ sticker. CICI’s playful and active personality was express as a laughing sticker and BOBO was applied to ‘WOW' sticker utilizing the characteristics of growing body when he was surprised.
In order to make all characters appear on stickers equally, the number of appearances of each character was divided at the beginning of production. First of all, one sticker emphasizing the characteristics of characters were designed for each and group version with all or 2-3 characters were divided to make a balance. Since PUPU ALIENS are consist of various colors, the graphic tone needed to be organized considering the combination of each characters and the background colors and also the colors of auxiliary elements.
Idea sketch 草圖構思
After we selected the themes, 16 kinds of sketches and draft animations were designed. When making 3D stickers, 2D sketch animation work becomes an accurate guidance before starting the actual animation process. You can estimate how you can express the theme on the stickers in a limited frame.
3D Animation 3D動畫
Based on 2D sketch animation, 3D animation of characters were made. In case of these online stickers, all expressions must be made between 24 - 40 frames. It is a very short time (1 - 1.5 sec.), so it is difficult to express various movements on the character. So the animation of the sticker should be clear and simple expressing the theme precisely.
2D FX Effect 2D特效
Among the PUPU ALIENS, DINOO has a skill to emit fire when he is angry so we tried some fire effect. The fire was designed with 2D FX effect that matches well with the our simple 3D style character.
Final Design 最終設計
通過3D表情包的方式，我們希望PUPU ALIENS這四個獨特新角色的特征可以被含蓄地傳達出來。另外，我們相信，在日常生活中使用這些表情包，用戶會對PUPU ALIENS圖像產生深刻的印記 ，PUPU ALIENS也會被許多人視為生動活潑的角色 。
We hope that each of these four unique new characters' characteristics can be implicitly conveyed through PUPU ALIENS 3D stickers. Also, we believe that the sticker used in everyday life will gradually imprint the PUPU ALIENS' image on users and be recognized by many people as lively characters.